Businesses around the globe are focusing on driving greater engagement with their staff and customers. Why? Because results are consistency showing, that enhanced engagement drives quantifiable bottom line business performance.
The value enhanced engagement adds to a Company is vast:
Engagement marketing and communication is about connecting with people, as individuals, through meaningful interaction continuously over time. We know that the closer your business is to your stakeholders, the greater your chance of influencing a positive outcome.
And it all starts with engaging your people. To deliver outstanding engagement to customers, a business must develop a high performing, connected, productive team who want to win and blitz the competition.
“What’s happening on the inside of a Company, is being felt on the outside by the customer” – Shep Hyken
Then your people can engage your customers and clients in a unique, hard to replicate and sustainable way:
- Maximise existing customers through a bespoke, superior customer service journey that binds initiatives & strategies.
- Grow lifetime value of customers and clients – convert them into brand advocates:
- A recent Nielsen study shows customers are 4-6 times more likely to continue spending if they feel they have had a good experience. They are also 3-6 times more likely to complain if they feel the relationship is weak
- Attract new customers and clients through targeted marketing, communications and business development